In the current situation, communication is not always easy. Restricted access to racetracks, contact limitations and hygiene concepts not only complicate research and interviews, but also the production of photo and video material. In order to support the BMW M2 Cup coverage as much as possible, the one-make trophy is providing a comprehensive media service.
The content pool is the core element of the series. Just authentic GmbH has developed a media database containing a huge selection of freely available image and video material, which can be instantly downloaded. Plus all press releases from the new championship.
Thanks to the filter function, all the media can be simply and quickly found – it makes no difference whether the search is for cars, drivers or specific events. Diverse selection functions enable relevant results to be displayed in a matter of seconds.
Even if the search does not involve a particular image or explicit text, the content pool invites you to browse. Scrolling through a great variety of material enables everyone to find the fitting content for an article or social media contribution.
Christine Kölling, Head of Communications:
“Due to the Corona crisis, it’s difficult this year again to allow all journalists and media representatives – and also our partners – access to the track. However, in order to make reporting the BMW M2 Cup as straightforward as possible, we are making extensive material available in our content pool. A key concern for us was that we have a central point of contact where images, videos and also text material can be easily and quickly accessed for further processing. Which is what we’ve achieved with the content pool!”
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